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Ubud is a town on the Indonesian island of Bali in Ubud District, located amongst rice paddies and steep ravines in the central foothills of the Gianyar regency. Promoted as an arts and culture centre, it has developed a large tourism industry. It forms a northern part of the Greater Denpasar metropolitan area (known as Sarbagita). Ubud, often mistaken for a small city, is an administrative district (kecamatan) with a population of 74,800 (as of the 2020 Census) in an area of 42.38 km2. The central area of Ubud desa (village) has a population of 11,971 and an area of 6.76 km2, and receives more than three million foreign tourists each year. The area surrounding the town is made up of small farms, rice paddies, agroforestry plantations, and tourist accommodations. As of 2018, more tourists visited Ubud than Denpasar to the south.