Ubud is a town on the Indonesian island of Bali in Ubud District, located amongst rice paddies and steep ravines in the central foothills of the Gianyar regency. Promoted as an arts and culture centre, it has developed a large tourism industry.Ubud's, often mistaken for a small city, is an administrative division (kecamatan) with a population of 71,331 and 44km2, and central ubud desa (village) has a population of 11,971 and an area of 6.76 km2 (per kemendagri yearend 2020 tabulation), and receives more than 3 million foreign tourists each year. The area surrounding the town is made up of small farms, rice paddies, agroforestry plantations, and tourist accommodations. As of 2018, more tourists visited Ubud than Denpasar in southern Bali.