Jongno 3-ga is an area centered around Jongno 3-ga Station, which is served by subway lines 1, 3, and 5. The area has a downtown atmosphere, with old-fashioned food stalls and pubs lined up between new buildings that have been redeveloped. The area is filled with food stalls offering a variety of dishes at affordable prices, and is very popular with both locals and tourists, attracting many people at night.
Insadong, located in the center of Seoul, is an area with the aroma of culture, with hanok (traditional Korean houses) lined up along the alleys, stores selling antiques and traditional crafts, and art galleries. Just south of Insadong, along the main street that runs east-west, is Jongno, an old-fashioned shopping district with a variety of stores and taverns that is crowded with young locals until late at night.